What do you wear when you’re in the White House preparing to shoot a Christmas special, releasing a song that disapproves of Justin Bieber, or celebrating the anniversary of your unprecedented beauty brand? Apparently, you wear Cushnie like Michelle Obama, Selena Gomez, and Rihanna have done in the past. It’s also what you wear the day before your wedding to Joe Jonas like Sophie Turner did. And if it is any normal day of the week, it is also what you wear to go out for some fresh air if you are Beyonce, Priyanka Chopra or Jennifer Lopez.
Cushnie, originally Cushnie et Ochs, was founded in 2009 by Michelle Ochs and Carly Cushnie. The brand was a finalist for the CFDA / Vogue Fashion Fund Award in 2011, and when Michelle Obama wore a Cushnie et Ochs cape dress for the “Christmas in Washington” television special that same year, demand for the brand skyrocketed.
Now the brand is run by designer Carly Cushnie of Bed Stuy and is distributed in over 100 stores. Cushnie Marble Asymmetric Slip Dresses and pink off the shoulder tops are red carpet accessories. The brand is what many celebrities decide to wear for some of the best moments of their lives.
That probably has to do with the fact that Cushnie’s specialty is polished, architecture-inspired dresses. When people talk about the clothes they want to live in, that’s what they mean. It looks like a Cushnie gown melted into the body, hugging every inch and curve perfectly. And the colors in her collections are often so bright that the only ones that can be compared are found in Rihanna’s Fenty beauty products. Of course Rihanna frequently uses Cushnie while promoting Fenty Beauty, with matching lipstick and blush.