Without genuine and credible data, running any inbound B2B marketing campaign is next to impossible. Most B2B marketing efforts like emails and webinars rely heavily on up-to-date and well-maintained data to generate new business.
Organizations buy or trust internal customer databases to run campaigns.
Email marketing and social media play an essential role in lead generation, increasing subscription rates and registrations. But no matter what method a salesperson is using to run their campaigns, eventually the key to producing quality leads is a clean and up-to-date customer database.
A database with dirty data and incorrect information can seriously affect the return on investment while affecting ongoing marketing campaigns.
How should a vendor retrieve credible data?
One way to have credible data is to obtain a database of licensed customers from trusted service providers. The data license is a service through which a marketer can obtain access to clean, real-time and correct databases according to their needs and preferences.
Once a vendor provides the service, he becomes the licensee of a particular piece of data. However, the time period differs from each service agency.
Due to their validity and reliable knowledge of the client or potential client, that more than emails and contact numbers, industries and companies have no choice but to depend on such services.
Unlike automated lead generation software solutions, outsourced data licensing services actually help marketers generate specific leads.
Dependence of B2B vendors on licensed data:
Overall, the size and quality of the internal database can sometimes lead to poor lead generation. Reliability is perhaps low due to the failure to update the database constantly.
Similarly, through data licensing services, a vendor can purchase segmented and validated customer database sets as they help increase the performance of inbound marketing campaigns.
A B2B marketer gains access to a variety of services and databases by opting for data licensing services. In addition to maintaining and increasing data hygiene, a marketer can access personalized mailing lists, send emails to segmented target groups, and also conduct market research activities to gain a better understanding of their current customers.
In conclusion, an organization that cannot manage its databases takes the success of your organization to the lowest point. With the ubiquitous presence of competitors in the industry, owning a weak and incomplete database can only reduce the company’s performance and brand image.
Data licensing services, on the other hand, claim to act as a catalyst to generate more leads through credible and validated means. In the end, it is up to the company to choose or move ahead with outdated data generation techniques.