The automotive industry now: Can British brands keep alive?

The ambitions of the Chinese auto giant Geely, which also owns Volvo, have big ambitions to become a truly global company – Lotus is set to play a major role in it as its leading performance brand.

Geely had about 2.2 billion pounds of cash reserves at the end of 2019, which helped it to overcome the immediate impact of the coronavirus in its home country. She has already invested heavily in lotus, and there are no signs that the epidemic will change that.

The focus of the brand in Norfolk is on the upcoming Evija electric car and SUV in development. Potential buyers of Evija are unlikely to be deterred by the economic fallout from the crisis, and by the arrival of the SUV in 2022, the Covid-19 (hopefully) should be a memory fading away.
While sales of luxury goods usually hold up better during a crisis, no automaker is immune from the epidemic. However, Britain’s luxury brands were equipped to appear properly.

Often they both deal with clients directly, and this contact continued during the closing, reducing the impact of the showroom closing. Rolls-Royce has not seen any noticeable rise in order cancellations due to the crisis, as Alex Ines, head of bus design design at the company, said customers have more time to invest in choosing and allocating their future cars.

Adrian Hallmark, Bentley’s president, says the company actually sold about 80% of its production for 2020 when it discontinued the line, and with cancellations resuming “too low” with a bunch of requests to fulfill ….


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