Search engine optimization or SEO for short is not something you can do once and rest for eternity. The world’s largest search engine, Google, continues to update its algorithm, so you’ll find the best results for the same keyword changing after a while. Although this improves the experience of people who are searching, as a website owner, one would have to keep making changes to their SEO efforts. Let’s see how you can address the changes in the Google algorithm for SEO in 2020-
Find new keywords and put them naturally
As the year progresses, new trends suddenly emerge, giving the world some new things and some new words. For website owners, this gives them some new keywords. Remember that keywords are probably the most integral part of SEO, and finding new useful keywords needs good research and focus. Once you find them, use them in your website content as if they were naturally embedded into it. In simple words, don’t make it look like you are grinding keywords into your website content.
Link your website correctly
Strong backlinks (where you link your website links to other websites) remain the forefront of off-page SEO. This helps you attract more visitors to your website and make your website better ranked by Google. Try to link your website back to websites that have a stronger authority to have a better impact. Second, don’t keep too many outgoing links because too many of them negatively impact your ranking. Also, focus on maintaining relevant links between websites in relevant articles. Try to get website links like:
– Yellow pages: The Google for finding your business on local business.
– TripAdvisor: Wonderful website to get local customer for hotels, restaurants, guest houses etc.
– Whats On Web: Awesome web directory to promote your website for free. Select your niche and submit your website.
Content and readability
Content is the main driving force for people to get interested in your website. This time, you should remember to lengthen your content. The average words for the main Google searches are approximately 1900, keep that in mind. But remember, don’t choose duplicate content just because you want to keep the word limit. Apparently that doesn’t bode well with Google. Use the Google Search Console to determine problems of this type. Adding multimedia to your content helps a lot based on research. Finally, remember to check the feasibility of your website. Install Toast SEO on your WordPress website. It comes with a readability checker. Otherwise, use other tabs available on the Internet.
Better website performance
There are several things you can instill to improve the performance of your website. First of all, check the loading speed of your website page. For that, use PageSpeed Insights to check the speed of your website. Second, if you install any plugin manually, always check for malware, as that could slow down your website’s loading speed to a great extent. Third, optimizing the visual content of your website is also important. You need to post them on your website in such a way that all viewers see it. It also bodes well with Google.
This is how you can improve your SEO efforts by 2020, keeping them in line with Google’s new algorithm.
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